POP MART, the global leader in designer toy culture, has officially revealed its latest collaboration. This new collection merges the mischievous world of LABUBU (from THE MONSTERS franchise) with the legendary roster of Sanrio, including fan-favorites like Hello Kitty® and Cinnamoroll™.
The drop highlights two distinct releases: a Vinyl Plush Pendant Blind Box series and a standalone LABUBU × HELLO KITTY Vinyl Plush Doll. Building on the momentum of previous Sanrio partnerships like SKULLPANDA and MEGA SPACE MOLLY, this launch caters to the massive global demand for LABUBU collectibles.
U.S. fans can snag the collection online starting March 12 at 10 PM ET, with a nationwide rollout to physical stores following in April.
This
collaboration highlights POP MART’s dedication to artist-driven design
by uniting two powerhouses with massive global appeal,” stated Emily Brough,
Head of Licensing at POP MART Americas. “By blending the playful
mischief of LABUBU with the timeless charm of Sanrio, we are creating a
unique experience that resonates with both fanbases.”
Jill Koch,
SVP of Brand at Sanrio, Inc., added: “Sanrio is built on values of joy
and self-expression. Introducing LABUBU into our world offers fans a
fresh, creative perspective. This partnership balances nostalgia with
the thrill of discovery, delivering a collectible experience that is
both familiar and surprising.
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